AI MARKETING BLOG
AI marketing insights for consumer, D2C, and B2B brands.
Practical guidance for using AI in marketing written for consumer product, D2C, B2C, and B2B marketers. Each post is based on more than 20 years of brand-building experience across mass retail and e-commerce, plus AI systems Kara Lineal has designed and put into practice.
AI Overviews: what they mean for marketing teams
Google’s AI Overviews now answer the question before the click. Here is what that changes for consumer brands, what I saw when I measured it, and the one report to ask for instead of a ranking report.
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