FRACTIONAL CMO FOR BRANDS
Success stories.
Kara Lineal has built B2B and consumer brands for more than 20 years, including a D2C e-commerce channel grown to $5M at 65% margin and brand launches at Target, Walmart, and Amazon. Each success story states the marketing challenge, what Kara did, and the results.
E-commerce went from 5% to 30% of revenue and 51% of gross profit.
30% of revenue → 51% of gross profit
Rebuilt a consumer electronics brand around direct and marketplace channels after four flat years. Grew D2C to $5M at 65% margin while the retail channels fell 16%.
AI grant research system replaced a nonprofit’s manual process.
10 hours → 30 min/month
Grant research that took volunteers about 10 hours a month now takes about 30 minutes. The AI-assisted workflow runs for under $15 a year.
D2C revenue up 31% and site ranked #1 in Google for "mattress protector".
+31% D2C revenue
Kara Lineal rebuilt Protect-A-Bed's direct channel in one plan year: revenue up 31% against a 15% goal, and the #1 Google result for "mattress protector”.
Growing revenue 11% in a shrinking market.
+11% revenue in a shrinking market
Retailers named her category captain, adopted her packaging as their standard and put their own brand names on her designs, while bedding revenue grew in a shrinking market.
Launching a smart pillow: three design honors and the partnership that sold it.
32 to 406 holiday orders
A new smart pillow earned three design honors and a partnership that grew December orders from 32 to 406.
IoT smart home system built from weather station, after research identified a 2nd buyer.
36% vs 13%
Research found a smart home buyer for a weather station, and the product was rebuilt around what he wanted.
Web store revenue increased 96% at a B2B distributor.
98% organic growth on 80k SKUs
A B2B distributor doubled e-commerce revenue and grew organic traffic using AI-assisted SEO and content across 80,000 SKUs.
Product design that earned CES honors and Best Buy's private label.
307,000+ video views
A bottle that stores and dries its own cleaning cloth earned CES Innovations 2010 honors, 307,000+ video views and a place in Best Buy's Insignia line.
Portfolio work: consumer brands, packaging, and retail launches.
20+ portfolio examples
Real product, packaging, retail, and D2C e-commerce work from past brand positioning, consumer brand launches, and e-commerce operations.
BUSINESS IMPACT
Proven results.
$5M
D2C launch; grew to 2.5M website visits per year
95%→30%
brick-and-mortar revenue share to e-commerce revenue share
+98%
organic traffic lift with AI-assisted SEO & content
$37M
B2B ecom annual revenue growth within 3 years
BOOK A CALL TO EXPLORE FIT
Ready to accelerate your marketing engine?
No cost. No obligation.