MARKETING EXECUTIVE FOR B2C AND B2B BRANDS
Marketing executive leading digital transformation with AI and automation.
Kara Lineal is a marketing executive with 20+ years building brands, launching retail and e-commerce channels, driving digital transformation and delivering exceptional customer experiences. Today, she helps B2C, D2C, and B2B brands scale by putting AI and automation to work.
PROVEN RESULTS
Grew a consumer electronics manufacturer 1.5 times from $46 million to $69 million, transitioning from 95% brick-and-mortar to a 30% D2C channel at 65% margin, as website visits rose to 2.5M a year.
No cost. No obligation.
BUSINESS IMPACT
Proven results.
$5M
D2C launch; grew to 2.5M website visits per year
1.5x
annual revenue (+$23M) for B2C consumer brand within 5 years
+98%
website traffic lift, supported by AI-assisted SEO & content
$37M
+57% total digital commerce growth within 3 years
TOP AND EMERGING BRANDS
Brands Kara helped grow.
From concept to shelf, Kara has developed product lines, packaging, retail and digital merchandising and promotions, and the customer research to back each one.
WHAT YOU GET
An experienced leader for strategy and results.
Looking for a senior marketing leader who scales with your priorities? Kara brings clear strategy, objective guidance, and hands-on support to help you move faster, make confident decisions, and build a marketing operation that scales with your brand.
Strategy and budget
Positioning, channel mix, and the full path from acquisition to retention, owned end to end. A budget tied to revenue targets and a 90-day plan.
Product and retail launches
Go-to-market for new product lines and retail partnerships, from packaging to sell-through. Past launches include Jockey Spa into JCPenney and Belk ($7M first year) and a Therapedic sleep line refreshed at Bed Bath & Beyond ($20M first year).
E-commerce and digital shelf
Your website, retailer dot com pages, and marketplaces: product content, search, and conversion in every place that shoppers buy.
Search and AI visibility
Classic SEO, plus AEO/GEO. Start with a read on where your brand stands today when a shopper asks who or what to buy in ChatGPT, Gemini, and Google AI Overviews.
Performance measurement
Analytics and dashboards pinpoint the metrics that matter, attribution that holds up in a board meeting, and monthly performance reviews. You always know what is working and where to accelerate.
Team and agencies
Hire, coach, and manage in-house staff and outside partners. The team, the systems, and the playbook are yours to keep.
WHAT KARA LEADS
What a fractional CMO engagement covers for consumer brands.
Most consumer brands need two or three marketing areas fixed as a top priority and the rest kept on track. Each fractional engagement starts by ranking the priorities for your business, then spends the first 90 days on the ones that move revenue and margin most.
On an Advisor retainer, Kara advises the marketing lead who does the work. On a Fractional CMO retainer, Kara leads the work directly.
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Give your team a clear plan for what to do and what to stop doing. Kara sets growth goals, chooses marketing channels, and plans the budget, with measurable targets to track progress.
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Give shoppers, retail buyers, and AI tools a clear reason to choose your brand. Kara helps you define what makes your brand different, what promises you can back up, and how your brand should sound. She brings it all together in a practical guide your team, agencies, and AI tools can use.
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A successful launch needs a clear plan: how to pitch retail buyers, package and price the product, and support its first 90 days in stores. Kara has brought products from idea to national retail and knows what major retail buyers need before they say yes.
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Selling directly through your own website can improve margins, give you customer data, and reduce your reliance on retailers. Kara builds your online sales channel, from the website and product displays to email marketing and shipping partners, so you can grow direct sales while protecting your retail relationships.
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Amazon, retailer sites, and AI shopping
Missing product details and unanswered questions can cost you online sales. AI shopping tools also use this information and may skip products with incomplete listings. Kara improves product descriptions, details, and data feeds across Amazon, retailer websites, and your own store.
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Every marketing dollar should have a clear purpose and measurable results. Kara sets up tracking first, then shifts spending across paid search, social media, retailer ads, and Amazon ads based on what delivers the best results.
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Keep customers coming back and give them reasons to recommend your brand. Kara brings customer support, community, reviews, and email together to encourage repeat purchases and positive reviews.
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Moving from wholesale to online sales or growing your e-commerce business means updating your systems, building your team’s skills, and changing how you track results. Kara has guided established B2C and B2B brands through these changes as they launch or expand sales channels.
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Build the right mix of employees, agencies, and freelancers for your business and budget. As your fractional CMO, Kara leads your team, fills key skill gaps, and gives agencies clear direction and measurable goals.
SUCCESS STORIES
From strategy to results.
WORK WITH ME
Two ways to get started.
Advisor
Strategic guidance for consumer, D2C, and B2B brands who have a marketing lead who will do the work. You get a senior sounding board for strategy, priorities, and where AI fits, while your team keeps running the work.
Two 90-minute working sessions a month, no minimum commitment.
Fractional CMO Leadership
Ongoing, hands-on marketing leadership for consumer, D2C, and B2B brands that are ready to strengthen their strategy, funnel, and marketing operations.
Monthly engagement, scaled to your business.
RECOMMENDATIONS
What clients and colleagues say.
“Kara combines big-picture vision with operational precision. Her ideas are commercially sharp, always grounded in market realities and tied directly to business growth.”
— KAREN, Executive Coach
ABOUT KARA
Meet the human behind the work.
Kara Lineal is a marketing executive with 20+ years leading growth and digital transformation across B2B, B2C, and D2C. She recently built an AI grant-research system and shared calendar for a nonprofit board, replacing a manual process and freeing the team for work that needs human judgment.
She holds a Johns Hopkins Certificate in Agentic AI and volunteers on the board of Hannah Center, a nonprofit for women and children facing crisis.
MBA, UNC Charlotte · BS Graphic Design, UW-Madison · Johns Hopkins Certificate in Agentic AI · Nielsen Norman NN/G UX Certified
BOOK A CALL TO EXPLORE FIT
Ready to accelerate your marketing engine?
No cost. No obligation.