Hi, I'm Kara, a CMO who Transforms Marketing with AI and Automation.
With 25+ years of leading marketing teams and driving growth for D2C, B2C, and B2B companies, I have developed creative marketing solutions for a diverse portfolio of organizations and industries.
I specialize in inflection points: companies that want to transform from traditional models to digital-first operations, scale e-commerce revenue, or prepare for successful acquisitions. From web developer to C-suite executive, I understand business from product creation through revenue generation. I've built e-commerce operations that dominate Google and Amazon. I've launched product lines for leading brands, including Martha Stewart, Jockey, and Champion. I've led teams of 25+ with $0-$4M+ budgets. Whether you need strategic vision, hands-on execution, or both—I deliver marketing leadership that drives measurable growth.
Strategic Marketing Leadership
E-commerce & Digital Growth
Built $102M e-commerce site from ground up | Drove $70M company from 95% retail to 40% online sales
Brand Building & Positioning
Launched 10+ brand partnerships (Jockey, Hummer, Champion) | First-year revenue: $7M-$20M | Award-winning design
Marketing Operations & AI
Built and led teams of 25+ | Managed $4M budgets | Implemented AI for content, analytics, and market insights
Startup Speed, Enterprise Expertise
Architected digital transformations | Launched mobile apps, marketing automation, omnichannel strategies | 40% YoY ROI improvements
