FRACTIONAL CMO FOR BRANDS
Success stories.
Kara Lineal has built B2B and consumer brands for more than 20 years, including a D2C e-commerce channel grown to $5M at 65% margin and brand launches at Target, Walmart, and Amazon. Each success story states the marketing challenge, what Kara did, and the results.
E-commerce went from 5% to 30% of revenue and 51% of gross profit.
30% of revenue → 51% of gross profit
Rebuilt a consumer electronics brand around direct and marketplace channels after four flat years. Grew D2C to $5M at 65% margin while the retail channels fell 16%.
Growing revenue 11% in a shrinking market.
+11% revenue in a shrinking market
Retailers named her category captain, adopted her packaging as their standard and put their own brand names on her designs, while bedding revenue grew in a shrinking market.
BUSINESS IMPACT
Proven results.
$5M
D2C launch; grew to 2.5M website visits per year
95%→30%
brick-and-mortar revenue share to e-commerce revenue share
+98%
organic traffic lift with AI-assisted SEO & content
$37M
B2B ecom annual revenue growth within 3 years
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