FRACTIONAL CMO FOR BRANDS
Success stories.
Kara Lineal has built B2B and consumer brands for more than 20 years, including a D2C e-commerce channel grown to $5M at 65% margin and brand launches at Target, Walmart, and Amazon. Each success story states the marketing challenge, what Kara did, and the results.
E-commerce went from 5% to 30% of revenue and 51% of gross profit.
30% of revenue → 51% of gross profit
Rebuilt a consumer electronics brand around direct and marketplace channels after four flat years. Grew D2C to $5M at 65% margin while the retail channels fell 16%.
D2C revenue up 31% and site ranked #1 in Google for "mattress protector".
+31% D2C revenue
Kara Lineal rebuilt Protect-A-Bed's direct channel in one plan year: revenue up 31% against a 15% goal, and the #1 Google result for "mattress protector”.
Web store revenue increased 96% at a B2B distributor.
98% organic growth on 80k SKUs
A B2B distributor doubled e-commerce revenue and grew organic traffic using AI-assisted SEO and content across 80,000 SKUs.
BUSINESS IMPACT
Proven results.
$5M
D2C launch; grew to 2.5M website visits per year
95%→30%
brick-and-mortar revenue share to e-commerce revenue share
+98%
organic traffic lift with AI-assisted SEO & content
$37M
B2B ecom annual revenue growth within 3 years
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