FRACTIONAL CMO FOR B2C, D2C AND B2B BRANDS
Success stories.
Kara Lineal has built consumer brands and D2C e-commerce for more than 20 years, including a digital commerce channel grown to $5M at 60%+ margin and brand launches at Target, Walmart, and Amazon. Each story below states the marketing challenge, what she did, and what happened.
BROWSE BY TOPIC
E-commerce went from 5% to 30% of revenue and 51% of gross profit
30% of revenue → 51% of gross profit
Rebuilt a consumer electronics brand around direct and marketplace channels after four flat years. Grew D2C to $5M at 65% margin while the retail channels fell 16%.
Does ChatGPT recommend your brand? When a shopper asks an AI assistant which brand to buy, your brand is in the answer or it is not. The AI Visibility Audit shows where you stand and what to improve first.
BUSINESS IMPACT
Proven Results
$5M
D2C channel; 200% growth trajectory
95→ 40%
Brick-and-mortar to e-commerce
$37M
+100% B2B ecom revenue growth within 3 years
+25%
Increased research efficiency with AI-assisted workflows
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