FRACTIONAL CMO FOR B2C, D2C AND B2B BRANDS
Marketing leadership that puts AI & automation to work.
Kara Lineal is a fractional CMO with 20+ years of experience building brands and launching e-commerce channels. She grew a manufacturer from $35 million to $70 million while shifting it from 95% brick-and-mortar to more than 40% e-commerce. She also used AI-assisted SEO and content to raise organic traffic 98% and double e-commerce revenue. Today, she helps B2C, D2C, and B2B brands modernize with digital transformation and AI automation for marketing operations.
No cost. No obligation.
BUSINESS IMPACT
Proven Results
$5M
D2C e-commerce channel launch at 60%+ margin
+100%
e-commerce revenue growth in under 3 years
+98%
organic traffic with AI-assisted SEO
$20M
first-year brand launch at national retail
WHAT YOU GET
A CMO who runs the strategy and builds the system.
I help teams move from AI ideas to AI-enabled marketing operations. Here is what that looks like in practice.
Strategy and the funnel
Brand positioning, customer journey, and the full acquisition-to-retention funnel, owned end to end.
AI built into operations
AI accelerates research, content, lifecycle, reporting, and lead scoring. Human expertise guides the decisions that matter.
B2C, D2C & B2B depth
Large catalogs, the digital shelf, retail and e-commerce marketplaces from 20+ years experience in building brands.
THE RIGHT FIT
When fractional CMO leadership makes sense.
A GOOD FIT IF
You lead a B2C, D2C or B2B brand that has grown beyond the founder-led stage.
You manage a large catalog across retail, D2C, and e-commerce channels.
You see potential for AI to play a larger role in your marketing.
NOT THE RIGHT FIT IF
You are pre-revenue or pre-product.
You are a pure B2B SaaS company seeking a SaaS marketing specialist.
You want AI to be a talking point rather than part of how the work gets done.
WORK WITH ME
Two ways to get started.
Fractional CMO Leadership
Ongoing, hands-on marketing leadership for consumer, D2C, and B2B brands that are ready to strengthen their strategy, funnel, and marketing operations.
Ongoing monthly engagement, scaled to your business.
AI Visibility Audit
Find out what ChatGPT, Gemini, and Perplexity say when people ask about your category. You will get a clear view of your current visibility and practical next steps to improve it.
One-time assessment.
FROM STRATEGY TO RESULTS
Success stories.
95% retail to 40%+ ecom
Retail to D2C transformation
Moved a consumer business from 90% brick-and-mortar to 40%+ e-commerce. Built a $5M channel at 60%+ margin.
$600K national advertising
First-to-market smart sleep launch
Launched a smart home sleep brand into national retail with store-within-a-store and D2C.
+317% category lift
Award-winning consumer electronics
Patented product design lifted category sales +317%. Adopted by Best Buy as private label.
ABOUT
Meet the human behind the work.
Kara Lineal is a marketing executive with 20+ years leading growth and digital transformation across B2B, B2C, and D2C. She recently built an AI grant-research system and shared calendar for a nonprofit board, replacing a manual process and freeing the team for work that needs human judgment. She holds a Johns Hopkins Certificate in Agentic AI and volunteers on the board of Hannah Center, a nonprofit for women and children facing crisis.
MBA, UNC Charlotte · BS Graphic Design, UW-Madison · Johns Hopkins Certificate in Agentic AI · Nielsen Norman NN/G UX Certified
Ready to put AI to work in your marketing?
No cost. No obligation.